I know what it’s like to build a business from the ground up. I’ve been there myself. As a former shop owner, I grew my brand into a thriving business with six-figure sales, a loyal customer base, and a community that genuinely cared about what I offered. That hands on experience taught me more about marketing than any textbook ever could.

With a postgraduate degree in Marketing from NUIG, I combined real-world experience with formal training, and in 2024, I founded Thrive Social. My goal is to help small businesses grow without the overwhelm, the jargon, or the stress. I make marketing approachable, practical, and effective.

Since then, I’ve had the privilege of working with a wide variety of businesses , from construction companies and retailers to designers, estate agents, early childhood educators, and even science festivals. Every project is a chance to help a business shine, reach its audience, and grow sustainably.

I believe small businesses are the heartbeat of our communities. They sponsor our kids’ teams, keep our high streets alive, and pump energy and heart into the places we live. Helping them thrive isn’t just my job, it’s my passion.